CBD-infused water could be bigger than soda
- With bottled water increasing in popularity and gaining on soda sales, new categories within that sector are an important source of future growth.
- Leading brands in the CBD-infused bottled water market are beginning to emerge, offering new products to consumers in Canada, the U.S. and Europe.
- Cannabis stocks and water stocks are potentially seen to grow in the coming years, and investors might want to take a look at the promising companies to invest in now.
The popularity of bottled water and new product lines from upstart companies are causing major beverage companies to seek out new possibilities. Cannabis-infused beverages often make the news as happened recently when the possibility that Aurora Cannabis was in talks with Coca-Cola about creating such a beverage. This news, caused a mixture of buzz and confusion amongst investors, as THC laden marijuana is still not legal in much of the United States.
Though the legalization of recreational marijuana in Canada may have caused many to assume that Coca-Cola was interested in THC-infused drinks, the company has actually made it clear that it is interested instead in the possibility of CBD-infused beverages. Coke recently squashed the rumor that it was interested in the sector but in doing so it is missing out on a market that could be bigger than soda.
At this stage, the big difference is that THC has psychoactive effects and CBD does not, but both have healing effects. CBD is generally derived from specifically grown Hemp, which has a very low THC content. CBD’s lack of a “high” provides a more legitimate entry point for creating cannabis-infused beverages.
This dynamic creates a situation in which new and emerging creators of CBD-infused beverages have a real growth opportunity. At a time when bottled water sales are growing every year and new forms of bottled water are finding receptive audiences, CBD water is likely to be a big hit. Here are our three top picks of likely market leaders as CBD water explodes on the scene.
Great West Water Company
Great West Water Company is based in British Columbia. Its RE water takes water from natural sources, purifies it further using reverse osmosis, and infuses it with CBD using nanotechnology. The use of nanotechnology is intended to produce smaller particles of CBD that are more readily absorbed in the body. Currently, Great West Water Company has two products: RE Hemp Infused H20, a CBD-infused water, and RE +PH, a high-alkaline CBD-infused water.
Additional services from this popular Canadian brand offer white-label designs and boutique waters for special occasions. The company also emphasizes high environmental standards for its production using 100 percent BPA free recycled material in its bottles. Taken as a whole, Great West Water Company is building a unique brand that could position it to be a market leader in Canadian CBD waters.
New Age Beverages Corporation
Colorado’s The New Age Beverages Corporation (nasdaq: NBEV) is one of the leading health focused beverage corporations. The drinks giant recently unveiled their line of CBD infused beverages, throwing their weight behind a growing trend. NBEV tapped into their existing popular product line and are bringing some really imaginative ideas, including teas and CBD-infused shots. Each product contains 25mg of full spectrum CBD. The company plans to launch with major retailer sand distributors across the USA as soon as the Farm Bill is enacted.
The Farm Bill has already missed a September 30th deadline however Senator Pat Roberts has confirmed that the bill “took a big step forward”. This bill is hugely important for American CBD producers as it will declassify hemp as a controlled substance, driving investors into the market. The New Age Beverages Corporation’s stocks rose 23% on the back of this news. As the legislative environment for CBD improves NBEV is already positioning itself to be a strong US player.
Hemp will also be declassified as a controlled substance, which will drive more investors into the hemp market.
The Alkaline Water Co.
Currently, The Alkaline Water Co. is a leader in the alkaline water sector with its Alkaline88 water, which is available nationwide through grocery stores and pharmacies. Alkaline88 comes in multiple packaging options to suit all tastes.
The really big news for The Alkaline Water Co. is its recently announced entry into the infused water sector with the launch of the A88 Infused Beverage Division.
A88 Infused will offer a full range of infused alkaline water drinks including both vitamins and natural flavors. But the biggest news is the planned introduction of CBD-infused alkaline water, vitamin water and sparkling water. This product line will build on both the current popularity of alkaline water and the emerging popularity of CBD water.
This development, combined with The Alkaline Water Co.’s experience in successfully marketing their Alkaline88 brand of bottled waters makes this company likely to be one of the key innovators in the emerging CBD beverage market.
Is CBD water the next big beverage?
Given the combined popularity of bottled water and cannabis products, CBD-infused water seems likely to be a category of the bottled water industry that will prove huge.
An important aspect of bottled water's popularity is the fact that water is rightfully considered healthier than soft drinks. With a wide range of infused water on the market, no one has to sacrifice taste for good health. This situation sets the stage for CBD water to be the next big beverage today.